Musichiatry [pronounced: Mūzik-Hîgh-a-Trēe] was inspired by a Steve Jobs speech while I was working at Apple’s One Infinite Loop in 1997. Jobs brought forth a way to simplify Apple’s many unprofitable offerings to just 4 products in a simple 4 quadrant box. It worked, Apple bounced back. Music needed the same…
Enter Musichiatry filling the gap between musicology and psychiatry offering a deeper get down with the nitty gritty of the integrité. Paging Dr. Sigmund J. Badenracher (“Dr. Siggy”), who focuses on pop music/pop psychology realms as an SDR (a “sex, drugs and rock and roll” specialist).
And so the word was first revealed from on high as Jobs (speaking via the company PA from the floor above) broke product marketing down into4 (now 6) boxes…and thus was Musichiatry born.
| Outer Space | Your Brain | Your Life With Music | |
| The Funk | Astronomy | Psychiatry | Musichiatry |
| The Bunk | Astrology | Psychology | Musicology |
Sig first appeared on a video sketch in 2004 for Raw Music, filling musical gaps that the music itself cannot fill. Sig advances all the rap and none of the crap to wrap your head around your own musical existence. The good doctor is here to help you navigate all of life’s musical moments packed with any BYO resonances that you might already carry.
Dr. Siggy’s signature ‘groove analysis’ delivers for all consumer touch points, helping you separate the sonic wheat from the audio chaff. This, in turn, gives you the power to make life’s many consumption choices armed with a strategy to finally get over yourself.
You’ll thrill to the authoritative rants and raves of this inscrutably opinionated Hippocrat as he roars, he shocks and then he Rohrshachs. As Dr. Siggy intones in the upcoming tome:
“You are what you listen to…”
